Toys ‘R’ Us is returning. It will soon be almost everywhere.
In the coming months, Toys “R” Us will have a presence in every Macy’s in the US as a result of an expanded agreement with the parent company of the toy retailer, WHP Global.
The toy stores will be between 1,000 and 10,000 square feet in size, depending on the region, and will be located in Macy’s flagship stores in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York, and San Francisco. During the busiest holiday season, Toys “R” Us’ footprints could grow.
Starting in late July and running until October 15th, the stores will be open. Macy’s has some customer-friendly extras planned, such as life-size Geoffrey giraffe photo opportunities and display tables for new toys.
The once-famous toy store filed for bankruptcy and shut its doors 2018: its retail outlets. It has made multiple unsuccessful return attempts under different owners.
However, Toys “R” Us had a fresh lease on life last year as a result of the cooperation between Macy’s and the two businesses, which saw the opening of 400 shops within shops and the sale of toys on Macy’s website. Since last August, Toys “R” Us products have been offered on the Macy’s website and ToysRUs.com.
From Tru Kids Inc., who acquired the struggling brand in a liquidation sale, WHP Global acquired the toy retailer. Due to the epidemic, Tru Kids closed their stores in Texas and New Jersey in the early days of 2021.
Because of changing consumer behaviour and competition from big-box stores like Target and Walmart, both Macy’s and Toys “R” Us have suffered Walmart. But Macy’s just experienced good luck and outperformed the competition.
Toy sales were 15 times higher than during the equivalent period previous to the agreement, the business reported in its first-quarter results report.
Prior to the agreement, Macy’s offered toys in its main shops, Backstage locations that were “stores within stores,” as well as the independent Market by Macy’s and Backstage.
Which Cities Will a Toys ‘R’ Us Be in?
The complete list of all cities with a Macy’s store and those are flagship locations is shown below:
- ATL’s Lenox Square
- Chicago’s State Street
- Ala Moana, Hawaii
- City of Memorial in Houston
- LA’s South Coast Plaza
- Aventura, Florida
- Miami’s Dadeland
- NYC’s Herald Square
- NYC’s Roosevelt Field
- San Francisco’s Union Square
- Fair Valley, San Jose
Toys R Us wants to bring back physical stores in time for the holidays.
After being acquired by WHP Global in March 2021, the toy company went back to Macy’s.
The agreement was reached when Toys R Us closed its final two locations in Texas and New Jersey in January 2021 as a result of the coronavirus epidemic. Following the company’s chapter 11 bankruptcy filing in 2017 and the closing of its U.S. and U.K. stores in 2018, these two locations became the sole Toys R Us stores in the nation when they opened in late 2019.
Prior to the launch of the stores, Macy’s consumers have only been able to shop the Toys R Us product range online since last August.
Toy sales were 15 times more in the first quarter of 2022 than they were in the corresponding period before the Toys’R’Us agreement, according to Macy’s reported profits.
TOYS “R” US WILL RETURN IN 2022.
Children are overjoyed that Toys “R” Us is making a reappearance in time for the holiday shopping season.
The brand’s stores can range in size from 1,000 square feet to 10,000 square feet in Macy’s flagship locations, which include cities such as Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York, and San Francisco.
It is reported that the brand’s designated area in Macy’s contains demonstration tables so shoppers can try the products before making a purchase.
According to NPR, the stores will also have “Geoffrey on a Bench” so that guests can take selfies with Geoffrey the Giraffe, the company’s famous mascot.
Is Toys R Us going to be exclusively online?
The company will solely conduct business online. On the website, there are already about 14,000 things that can be delivered the next day.
When it operated physical locations, Toys R Us had 105 stores in the UK. Toys R Us made a statement in October 2021 that suggested physical stores would open once the online goes live.
Toys ‘R’ Us Australia CEO Louis Mittoni said in a statement before to the website’s launch: “I’m very happy to welcome nearly 100 years of retailing experience in our new team, who will spearhead the relaunch In the coming months, we’ll be bringing our venerable brand back to the UK market.
I think our incredible toy and infant buying team is the best in the nation.
Has Toys R Us come back?
The launch of a new website at toysrus.co.uk signalled the comeback of Toys R Us. It occurs before the hectic Christmas shopping season, when parents and families throughout the nation are trying to stock up on presents for their young children.
Intent to return was initially announced by the firm in October 2021. We are relaunching in the UK in 2022 as a brand new Toys ‘R’ Us and Babies ‘R’ Us, and we can’t wait to help you as we grow and develop, according to a statement on the website in the upcoming days, weeks, months, and years.”
More Than 400 Locations Get The Macy’s Brand
According to reports, the stores will begin to open at the end of July, and by October 15th, Toys “R” Us collections will be available at more than 4000 Macy’s locations.
The statement from Macy’s chief merchandiser Nata Dvir read: “Macy’s cannot wait to bring the Toys “R” Us experience to life in our stores. We want Toys “R” Us children of all ages to enjoy exploring and playing in our stores, and we want families to make precious memories there.
Customers could buy a few particular toys from the web shops after the firm shuttered its physical stores. And soon we’ll be able to enjoy shopping in person once more!
For an undisclosed fee, WHP Global acquired the Toys ‘R’ Us brand in March 2021. Yehuda Shmidman, chairman and chief executive officer of WHP, stated to CNBC in an interview last year that “We are in the brand business” and that Toys ‘R’ Us is the most reputable, adored, and trusted toy brand in the entire globe. “We recently experienced a year where all the toys caught fire. The United States is essentially a blank canvas for Toys ‘R’ Us.”